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The freshness and flavor of coffee really depends on how well it is stored and maintained. There are conflicting ideas about how this should effectively be done. As your coffee experts, we are here to set the record straight. First and foremost, it is essential to keep roasted coffees away from moisture, air, light, and heat. The ideal way to store coffee is in an airtight container kept in a cool, dry, dark place. While keeping coffee beans in clear, glass containers on your kitchen table look nice, it is bad practice if you want fresh, flavorful coffee.