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What is the best part of drinking a good cup of coffee? From the soothing feeling it gives you, to the fresh aroma, and the satisfying flavor, it’s hard to pick just one aspect of it that you love most! Before that coffee ever reaches your cup, or even before it makes its way into a package, there is quite a bit of work that goes into making the coffee meet and exceed your expectations. That’s where the role of a coffee roastmaster comes into play.

What is your preference when it comes to coffee—decaf or regular? It’s a question that you’re probably asked whenever you stop by your coffee shop for your daily brew. Many drink decaf coffee for the peace of mind that they’re having the same coffee experience without the uneasy side effects of regular coffee. But, how much difference does it really make, if any?

We are only nine days away from one of the biggest holidays of the year—Thanksgiving! Everyone is getting ready to whip out their best family recipes, show off their cooking chops, and maybe even put together a party like no other. When it comes to the big feast, most people are focused on the bounty of delicious food, from the roast turkey to the pumpkin pies.

You have developed the perfect recipes, a clear business plan, and the perfect location for your coffee shop. What’s next? You have to start thinking about the best way to design your shop layout to entice customers and make them feel welcome. You may not be very artistic or a professional designer, but if you keep the following in mind, you will be fully equipped to get the job done.

When you go to coffee shops, generally, you will see a similar set of menu items—espressos, lattes, regular coffee, and cappuccinos, to name a few. Over the years, national days and months have actually been specially established to honor our love for certain foods and beverages, like these. For example, in September, across the United States, we celebrated one of our favorite days of the year—National Coffee Day. Well, this Sunday, November 8th, it’s National Cappuccino Day, and we’re helping you get ready for the fun with some cool tools and recipes.

We have told you about coffee from many parts of the world, from Brazil to Guatemala, Argentina to Ethiopia. Today, we are going to tell you about a region that you may not know very well—Sumatra. We will address the basics on Sumatran coffee, and give you a taste of what makes it so popular.

Ready or not, here it comes! Halloween is only two days away! Have you made your party plans? You may be looking for a way to get into the holiday spirit without having to dig deep into your wallet. With a little bit of help from your friends at CoffeeAM, you can do just that! At this time of year, sitting down and telling scary stories, and/or watching scary movies is a popular pastime. But, have you been watching or hearing “spooky” tales, and thinking to yourself, “I could do this so much better!” Well, this year, we are giving YOU a chance to give us your best shot—literally—with your coffee as the star.

You have probably been to your local coffee shop dozens of times, and you probably order the same items every time. Most likely, you do this because you’re a creature of habit. But, perhaps it’s because you are a little uncomfortable to ask questions about more ‘foreign’ items out of fear of looking stupid. You might hear some ‘fancy’ terms being thrown around the counter, but you have no idea what these mean. Never fear! That’s where CoffeeAM comes to your rescue. We’re here to set the record straight on those coffee terms, and to help you look like a pro (instead of a newbie) when you order your coffee. Here, you’ll find the answers to some common questions that may have had you scratching your head for a while.

On Monday, September 7th, which is Labor Day, all across the United States, people will come together to pay tribute to the contributions that American workers have made to the overall growth and prosperity of our country. This day is not all about big parades and fanfare, but simply about taking some time to reflect and pay respects. Would you believe that coffee could be a meaningful and tangible way to do so, and to show your true American spirit?